LILY GEE

DIGITAL CREATIVE

 
 

FEBRURARY 2015 - PRESENT

FASHION SCOUT, THE INTERNATIONAL SHOWCASE FOR FASHION PIONEERS, IS THE UK’S LARGEST INDEPENDENT SHOWCASE FOR EMERGING AND ESTABLISHED DESIGN TALENT DURING LONDON FASHION WEEK. HEADED UP BY FOUNDER AND CREATIVE DIRECTOR MARTYN ROBERTS, FASHION SCOUT IS RENOWNED FOR CHAMPIONING, NURTURING AND SHOWCASING CREATIVE DESIGN TALENT IN LONDON AND KIEV. 

RESPONSIBLE FOR THE LAUNCH OF A WHOLE GENERATION OF TALENTED DESIGNERS INCLUDING PETER PILOTTO, FELDER FELDER, DAVID KOMA, WILLIAM TEMPEST, EUDON CHOI, PAM HOGG, FYODOR GOLAN, CRAIG LAWRENCE, BAARTMANS AND SIEGEL, AGI & SAM AND MOST RECENTLY PHOEBE ENGLISH, XIAO LI, GYO YUNI KIMCHOE AND ROBERTS|WOOD. ALONGSIDE THE BRIGHTEST BRITISH TALENT, FASHION SCOUT PROVIDES UNRIVALLED PLATFORMS FOR INDUSTRY SELECTED INTERNATIONAL DESIGNERS AND COLLECTIVE SHOWCASES INCLUDING THOSE FROM CHINA, SCANDINAVIA, EASTERN EUROPE, MIDDLE EAST AND ASIA. 

HAVING BUILT AN ACCLAIMED REPUTATION AS A LEADING INTERNATIONAL FASHION SHOWCASE, FASHION SCOUT IS FREQUENTED BY TOP MEDIA AND BUYERS INCLUDING ANNA WINTOUR, HILARY ALEXANDER, SARA MAINO, SUZY MENKES, LUCINDA CHAMBERS AND SARAH MOWER, AS WELL AS GLOBALLY RECOGNISED FASHION PERSONALITIES SUCH AS KATE MOSS, DAVID GANDY AND HENRY HOLLAND. 


APRIL 2016 - PRESENT | FREELANCE DIGITAL EDITOR

Managing the creation of dynamic content, company websites and social media channels, using scheduling programs to coordinate a content programming schedule, populating social accounts on a 24/7 schedule and raising the companies online following by more than 50% within five months. Interacting with public online following. Edit website and social media headlines to maximise click-through rates and engagement, as well as identifying captivating visuals to accompany content and package them for effective sharing. Creating activation plans for announcement of events, new designers etc. Delivering a daily email newsletter. Using knowledge of trending topics to source and pitch stories to core team. Writing copy for websites and press releases. Creating reports post events on platform growth, content output, social engagement and visuals to inform core team and company sponsors. Managing in office Digital Media Interns. Headhunting and managing a team of approximately 30 plus during London Fashion Week and Graduate Fashion Week. Liaising with sponsors, VIP’s and Industry Professionals to ensure all digital needs are met.

FEBruary 2015 - february 2016 | onsite social media manager

Live streamed 21 runway shows via ‘periscope’, accumulating 9,600 hits, 550 followers. Managing company’s social media platforms, increasing the companies’ online following by approximately 6000 followers in a 5-day period. Assisting with the management of a media team. Editing written content. Signing staff in and out. Collecting confidential expenses information.