LILY GEE

DIGITAL CREATIVE

april 2016 - present

FSI Events is an innovative events agency based in the heart of London. Specialising in creative event production and artistic consultancy, we are able to provide complete event solutions and services for fashion shows, product launches, store-openings and in-store events, exhibitions, press days, parties, awards and bespoke events.

Understanding that each event is unique, we work to showcase the clients vision in exciting, creative and effective ways.

FSI Events have an extensive history in producing high profile events and are the creative talent behind Fashion Scout, London’s leading showcase for fashion innovation during London Fashion Week and graduate fashion week.


FREELANCE DIGITAL EDITOR

Managing the creation of dynamic content, company websites and social media channels, using scheduling programs to coordinate a content programming schedule, populating social accounts on a 24/7 schedule and raising the companies online following by more than 50% within five months. Interacting with public online following. Edit website and social media headlines to maximise click-through rates and engagement, as well as identifying captivating visuals to accompany content and package them for effective sharing. Creating activation plans for announcement of events, new designers etc. Delivering a daily email newsletter. Using knowledge of trending topics to source and pitch stories to core team. Writing copy for websites and press releases. Creating reports post events on platform growth, content output, social engagement and visuals to inform core team and company sponsors. Managing in office Digital Media Interns. Headhunting and managing a team of approximately 30 plus during London Fashion Week and Graduate Fashion Week. Liaising with sponsors, VIP’s and Industry Professionals to ensure all digital needs are met.