LILY GEE

DIGITAL CREATIVE

 
 

may 2015 - present

The world's leading event celebrating the creativity of students and graduates within fashion.

Graduate Fashion Week is a charity organisation founded in 1991 by Jeff Banks CBE, Vanessa Denza MBE and John Walford to unify both UK and International universities and create a stronghold for the creative industries. 

Showcasing the work of over 1,000 of the very best students and graduates from the most influential and inspiring universities around the world, Graduate Fashion Week represents the future of creative design talent. Attracting 30,000 guests each June, the annual event features 22 catwalk shows, exhibitions from over 40 universities and an acclaimed Gala Award Show alongside a packed live talks and workshops schedule featuring leading names from the fashion industry. 

An unrivalled platform for the promotion of new talent, Graduate Fashion Week bridges the gap between graduation and employment and is responsible for launching the careers of some of the most successful designers of our time including Christopher Bailey, who was the winner of the first ever Graduate Fashion Week Gold Award, Stella McCartney, Giles Deacon, Matthew Williamson and Julien Macdonald.


APRIL 2016 - PRESENT | FREELANCE DIGITAL EDITOR

Managing the creation of dynamic content, company websites and social media channels, using scheduling programs to coordinate a content programming schedule, populating social accounts on a 24/7 schedule and raising the companies online following by more than 50% within five months. Interacting with public online following. Edit website and social media headlines to maximise click-through rates and engagement, as well as identifying captivating visuals to accompany content and package them for effective sharing. Creating activation plans for announcement of events, new designers etc. Delivering a daily email newsletter. Using knowledge of trending topics to source and pitch stories to core team. Writing copy for websites and press releases. Creating reports post events on platform growth, content output, social engagement and visuals to inform core team and company sponsors. Managing in office Digital Media Interns. Headhunting and managing a team of approximately 30 plus during London Fashion Week and Graduate Fashion Week. Liaising with sponsors, VIP’s and Industry Professionals to ensure all digital needs are met.

february 2015 – february 2016 | onsite social media manager

Live streamed 21 runway shows via ‘periscope’, accumulating 9,600 hits, 550 followers. Managing company’s social media platforms, increasing the companies’ online following by approximately 6000 followers in a 5-day period. Assisting with the management of a media team. Editing written content. Signing staff in and out. Collecting confidential expenses information.