LILY GEE

DIGITAL CREATIVE

 
 

JUNE 2015 – AUGUST 2015

AllSaints is a British fashion retailer headquartered in London. AllSaints sells menswear, womenswear apparel, footwear, and accessories in over 145 stores, and 3,200 employees across 20 countries including the UK, France, USA, Canada, South Korea and Taiwan. Currently, 85% of the company is owned by Lion Capital. AllSaints was founded in 1994 by Stuart Trevor, and Kait Bolongaro, who was the original womenswear designer at AllSaints, and who have since gone on to found the Bolongaro Trevor label. AllSaints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods. The company was named after Stuart Trevor's pseudonym, "The Saint", based on his initials "ST" and updated at the 1993 Notting Hill Carnival that Stuart Trevor attended, and spent much of his time on All Saints Road. The first stand-alone AllSaints store was opened in Foubert Place off Carnaby Street in London on AllSaints Day in 1997. The company's first womenswear collection followed the next year (1998), born directly out of the expanding menswear collection.


DIGITAL AMBASSADOR & stylisT

Managing the sales of all in store orders and shopping experience via tablet device. Encouraging sales team to optimise in store digital orders and consistently rise CRM percentages. Exclusive bespoke purchasing, meeting exclusive client’s needs.